For over a decade now, the fundamental unit of content marketing has been the blog post. Your post may be a block of text, an infographic, or a listicle about memes, but the underlying structure is the same. A regular cadence of posts to the company blog is the coque samsung j5 sm-j500fn foundation of most content marketing strategies.
The problem coque iphone 6 champion marbre is, each individual blog post has only a small window of effectiveness for SEO. A post might go viral, get hundreds of shares, and then sit in your archives for eternity. Identifying and promoting evergreen content can get more mileage out of a good post. But by nature and design, these posts aren’t built to be an enduring SEO resource. Think about it: When was the last time you clicked through on a coque iphone xr rouge mat blog post that was over a year old
That’s not to say you should stop blogging altogether, remboursement coque samsung of course. Blogs generate subscribers, help promote gated assets, contribute to thought leadership all coque samsung j3 cheval worthwhile goals for content marketers. But as SEO continues to evolve, it’s time for new models of SEO coque samsung galaxy siii driven content.
At TopRank Marketing, we’ve coque samsung j5 doré been working on a new way to integrate SEO and content to build coque samsung j3 om longer lasting, more valuable resources. Essentially, it’s reverse engineering evergreen content, purposefully building well supported “tentpole” content with SEO baked in.
Here’s how to design a content strategy I’m calling the “Big Top” model.
1: Create Your Tentpole(s)
The tentpole content is the big asset that the rest of your strategy will be coque iphone 6 halloween supporting. It should be a comprehensive take on a single topic relevant to your business and your audience, one with plenty of opportunities to crosslink with supporting content.
Research topics and keywords for your tentpole the way you would any best answer content: listen to customers, evaluate competing content, and use tools like Bloomberry and UberSuggest.
What will make your content into a tentpole instead of a blog post are a few distinguishing features:
A tentpole should be between 1500 and 3000 words.
Your coque samsung galaxy trend 2 lite silicone tentpole will cover multiple aspects of your topic, divided into 250 300 word sections, each section coque iphone xr pantone based on long tail keywords.
This last one is key. Your tentpole will not live on your blog. It should have a permanent place of pride, preferably not more coque iphone artistique than two clicks deep into your site, with a coque iphone xr dory short URL. A coque samsung galaxy j1 disney “Resources” section is the ideal place.
You can break up the sections in your tentpole with eye catching visuals, embedded SlideShare or video content, even CTAs to gated content.
Your tentpole is a prime location or influencer engagement as well. Curate quotes from influencers to highlight in the text or, better coque iphone 6 one tree hill yet, reach out to influencers to co create and cross promote the content.
Here’s a good example of a tentpole piece our client LinkedIn Marketing Solutions coque samsung s8 carrefour published earlier this year: How to Advertise on LinkedIn. Notice it’s not a post on their blog; it’s a standalone resource. This piece is currently ranking at the top of the SERP for “How to advertise on LinkedIn.”
You don’t have to limit your strategy to a single tentpole, either. If you have multiple topics that you can cover in depth and at length, create a pole for each one.
2: Create Your Stakes
Your “stakes” are blog posts that will connect to the tentpole, driving traffic to it from your blog and boosting the blog’s SEO as well. There are several ways to create a coque samsung galaxy s8 transparente supporting stake:
Take one 200 300 word section and expand it with supplemental material to 750 words or so, as the content requires
Cover a related topic that naturally links to your tentpole
Create an announcement post for the tentpole launch
Do an influencer roundup on a topic related to coque iphone 6 spigen couleur your tentpole
Each stake should have a CTA to the tentpole. If you have anchor links for navigation, as in our example coque samsung bts above, coque iphone xr speegen you can also link to specific subsections that are relevant to the post.
3: Connect Your Guylines
Guylines connect the stakes to the tentpole, providing stability and structure. In coque samsung galaxy s2 plus content terms, that means creating links from your supporting content to the tentpole and vice versa. The goal is to create a destination that users can explore, following their interest through multiple pieces of iphone xr coque cute content, back and forth from the pole. This kind of structuring provides value for your readers, and increases positive search engine signals like time on site and session length.